Bad news, journalists: Robots are writing really good headlines now


Journalism is hard. Hours of research and writing culminate with publishing a piece with little more than blind faith that it’ll be well-received. Most aren’t. And for those that flop, it’s typically the headline we start with when trying to diagnose the cause of our failures. Until recently, journalists scoffed at the idea of an AI capable of doing their work. AI could gather facts, write simple reports, and publish with a dizzying frequency human writers could never touch, but they weren’t as creative. They were, in fact, a complete failure at writing human-centric copy, the sort of prose that…

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